Selling skills are critical in organizations that rely on ongoing buying from customers or clients. The ability to build relationships with customers, persuade them to make purchases and generate repeat business is at the heart of selling. Sales is a component of a company’s marketing and promotions.
Sales play a key role in the building of loyalty and trust between customer and business. Truly effective sales & marketing teams will not only communicate and sell the value of the firm’s products to target customers, but they will also continuously collect, synthesise and disseminate the critical market intelligence that will help the firm innovate and define (and re-define) the business strategy.