Search Engine Optimization

Teacher Learn360 Categories Reviews (0 Rating)

0 learners taking this course

Search Engine Optimization-min
Search Engine Optimization, popularly known as SEO is a process of affecting the visibility of a web page or a website in an organic way. Today everything is searched on the internet and the platform that enables you to search is called as a search engine. There are many search engines available today, but there are a few very popular ones like Google and Microsoft Bing. Almost all businesses today have a website and this trend is picking every day. Every business needs internet traffic to their websites which eventually leads to conversions. These websites publish content in the form of videos, blogs, images etc. which is gave rise to online publishing. With the emergence of the internet, online publishing took a L-curve and today there are millions of content getting published each day. With such a huge number of online publishing, the odds of showing your page in the top results become meager by each second. Here Search Engine Optimization comes to aid, helping grow your web page rankings, eventually helping in growing the internet traffic and ultimately increasing the business. SEO is the organic way/unpaid efforts of the umbrella term Search Marketing of getting visibility and traffic.

Modules covered

  1. What is Search Engine ?
  2. What is SEO ?
  3. Why SEO ?
  4. Google Search Algorithms
  5. Keyword Research for SEO
  6. On Page SEO - All On Page Factors in Detail
  7. Off Page SEO - All Off Page Promotion Methods
  8. Content Optimization
  9. Google Analytics
  10. Google Search Consoles
  11. Website Audit Report
  12. Competitor Analysis
  13. Keyword Rank Tracking
  14. SEO Progress Analysis
  15. Top SEO Tools