Digital Marketing – Basic

Digital Marketing Basic Course

About The Course

Duration : 25 Days

Our Digital Marketing basic course specially designed for fresher who has never experienced anything in Digital Marketing or Anyone who wants to start everything from the scratch or just want to taste Digital Marketing with minimum cost.This course helps you build a strong foundation.In this course, you will get to understand what is Digital Marketing with some basics of Social Media Marketing, Search Engine Optimization, Content and Email Marketing, Search Engine Marketing and many more.

Duration : 25 Days

Course Curriculum :

Introduction to Marketing

Topics : What is Marketing ? 4 P’s of Marketing.

Introduction to Digital Marketing

Topics : What is Digital Marketing? How Digital Marketing can help to increase business? Digital Marketing V/S Traditional Marketing. Case Studies and Live Examples.

Digital Marketing Techniques :

Search Engine Optimization

Topics : What is SEO? What is On-Page SEO? Top On-Page Optimization Techniques.What is Off-Page SEO? Top Off-Page SEO Strategy.Algorithms and Updates.What are Keywords? Different types of Keywords. Keyword Research. How to do Competitor analysis? SEO audit Report. Blog Creation on Wordpress.

Social Media Marketing

Topics : What is Social Media? History of Social Media Channels. What is Social Media Marketing? Social Media Marketing Strategies. Overview of Facebook Marketing. Overview of Instagram Marketing. An overview of Twitter Marketing. Overview of LinkedIn Marketing. Overview of Pinterest Marketing. Case Studies and Live Examples.

Search Engine Marketing

Topics : What is SEM? What is Google Ads?Google Ads Strategies. Search Ads Campaigns. Display Ads Campaigns. Video Ads Campaigns. Shopping Ads Campaigns. Email Ads Campaigns. Landing Page Optimization.

Content Marketing

Topics : What is Content? How to create and market engaging content.

Email Marketing

Topics : What is Email Marketing? Top Email Marketing Tools.

Video Marketing

Topics : Why video plays an important role in Digital Marketing?

Google Analytics:

Topics : Starting with Google Analytics. How to measure success through Google Analytics?

Digital Marketing Tools

Topics : Canva. Wordpress. SEMrush. Grammarly. Google Analytics. Google Keyword Planner. SEOptimer. Soovle.

Certifications :

Master certificate

Course completion certificate