Digital Marketing – Advance
About The Course
Duration : 45 Days
Our Digital Marketing Advance course specially designed for professional at least having 2-5months of experience or basic knowledge in Digital Marketing (fundamentals of digital marketing).It would help in getting overall knowledge without any gap. This course helps you to enrich your current know-how and make you ready to get a suitable job in Digital Marketing or you can start your own venture.
Duration : 45 Days
Course Curriculum :
Revision of Digital Marketing – Basic
Topics : Basics of Marketing and Digital Marketing,SEO,SMM,SEM,Content Marketing,Email Marketing,Video Marketing,Google Analytics and Some Digital Marketing Tools.
Introduction to Marketing
Topics : What is Marketing ? 4 P’s of Marketing.
Introduction to Digital Marketing
Topics : What is Digital Marketing ? How Digital Marketing can help to increase business? Digital Marketing V/S Traditional Marketing.Understanding Digital Marketing processes. The significance of Digital Branding. Customer Engagement in online environment. Case Studies and Live Examples.
Digital Marketing Techniques :
Search Engine Optimization
Topics : What is SEO? What is On-Page SEO? Top On-Page Optimization Techniques. What is Off-Page SEO? Top Off-Page SEO Strategy. Algorithms and Updates. What are Keywords? Different types of Keywords. Keyword Research. How to do a Competitor analysis? SEO Audit Report. Blog Creation on Wordpress. What is Searching & how a Search Engine works? Website and Basics. Google Webmaster: Google Search Engine Console(GSEC). Local SEO. SEO Friendly Design and Architecture. Tools for Keyword planning. SEO friendly content writing. Site Audit and Advance SEO Tools. Top tools for SEO. Monitoring SEO process.
Social Media Marketing
Topics : What is Social Media? History of Social Media Channels. What is Social Media Marketing? Social Media Marketing Strategies. Overview of Facebook Marketing. Overview of Instagram Marketing. An overview of Twitter Marketing. Overview of LinkedIn Marketing. Overview of Pinterest Marketing. Facebook Ads.Importance of Social Media.Instagram Ads. LinkedIn Ads. Pinterest Ads. How to build a brand? How to generate leads through Facebook? How Social Media Change the world with Examples and Case- studies. Social Media Management Tools.Social Media Marketing Calendar. Case Studies and Live Examples.
Search Engine Marketing
Topics : What is Search Engine Marketing (SEM)? What is Pay Per Click(PPC)? What is Google Ads? Google Ads Account Set-up. Understanding AdWords account structure Google Ads Strategies. Search Ads Campaigns. Display Ads Campaigns.Video Ads Campaigns. Shopping Ads Campaigns. Email Ads Campaigns. Landing Page Optimization.Different types of Search Engine Marketing Activities. Text Ads. Image Ads. Banner Ads. Rich Media Ads. Understanding different types of Bid Strategy. Types of Ad Extensions. Tracking & Measuring ROI of online advertising. Various tools for Search Engine Marketing. Understanding Keywords & Finding relevant Ad groups options. Latest trends in Google Ad Campaigns.
Topics : What is Content? How to create and market engaging content. Importance of Content Marketing. Various types of Content with practical examples. Importance of Headlines. How to write a Great Compelling Content?
Topics : What is Email Marketing? Top Email Marketing Tools. How Does Email work? Types of Email Marketing. Email Marketing & your Business. Some important things that you should know to create engaging e-mailers. Good examples of e-mailers.
Topics : Why video plays important role in Digital Marketing? Video Marketing Strategies : YouTube Marketing.Video in SEO. Video in Social Media. E-Commerce Video. Some Free Video Creation Tools. Examples of Video Campaigns.
Topics : Starting with Google Analytics. How to measure success through Google Analytics? Understanding How Google Analytics works. Google Analytics Glossary. Google Analytics Account Structure. How to set up Analytics Account Understanding Goals and Conversions.
Introduction to Influencer Marketing
Topics : What is Influencer Marketing with Examples? Effective strategies for Influencer Marketing.
Introduction to Affiliate Marketing
Topics : Overview of Affiliate Marketing. How does Affiliate Marketing work? 3A’s of Affiliate Marketing. Affiliate Marketing Success Stories.
Digital Marketing Tools
Topics : Canva. WordPress. SEMrush. Grammarly. Google Analytics. Google Keyword Planner. SEOptimer. Soovle. Google Analytics. MailChimp. Hootsuite. Buffer. SocialOomph. Facebook Page Manager. Facebook Ads. Google Trends. Ubersuggest.