The only thing permanent in this world is ‘change’. With every turning day, something changes forever. Change is constant and it is because of this ‘constant’ factor of the world, that it keeps evolving. One such thing is technology. Technology changes rapidly and since times immemorial we are constantly seeing it changing.
The last century saw a major change in technology with the advent of the internet and mobile communication. In the 21st century, this advancement started taking new shapes. One such thing which came into existence was social media. Primarily social media helped people making social networks, but as time passed it evolved into an unprecedented marketing tool and so digital marketing was born.
- Facebook has 50 million active business pages.
- As of 2016, 93% of the Pinterest users made a purchase.
- 95% of the 80% companies (which use social media) use LinkedIn for recruitment.
Digital Marketing is the marketing of the products and services using digital technologies on the internet, especially on social media platforms. Digital marketing is gradually changing the way we marketed and soon it would completely replace the traditional marketing.
With so much happening in digital marketing, it has a lot to offer to a digital marketer. Here are the reasons why you choose digital marketing as a career option:
Today, there is a huge paradigm shift in marketing and this is because every business wants its visibility on social media. According to one survey, About 9 out of 10 companies in the US are using social media and soon this trend is going to spread to the companies from the other parts of the world. Digital marketing in India has seen an annual growth of 33% from 2010 to 2016. Another amazing fact is that 77% of Indians buy products exclusively on social media platforms. These numbers show us the humongous scope of Digital Marketing as a career.
For any career, monetary growth is a major aspect. Everybody wants to grow; in the role as well as monetarily. Not only Digital Marketing is rapidly growing to provide employment but also it is one of the most lucrative career options of the day. With a short experience of 5 years, you could get a pay package up to 8 to 10 lacs per annum which is quite more than the reimbursement given to contemporary jobs like MBAs and engineers.
No Specific Discipline
There have been no career stream in India which do not have specific building blocks. For example, if you aspire to become an engineer you need to first opt for subjects related to science in your senior years at the school and later earn a graduate degree in engineering, similar is the case with a doctor or a financial analyst. Digital marketing on the flip side doesn’t have any such rigid regime that makes a particular discipline as a prerequisite to pursuing digital marketing. You could be a science or commerce or humanity or any other graduate to start with digital marketing.
Probably very few career streams are such which give different options to earn money. Digital marketing is one such stream that gives an option to either work as a jobber or could start your own venture. Just like lawyers or doctors, you could start your own digital marketing agency or on the flip side, you could work for a digital marketing firm.
There is no doubt that Digital Marketing is the fastest growing and high paying career option which has a greater scope than all the contemporary jobs. It not only restricts you to be a jobber but you could start your own venture too. Be a part of the future of marketing and an expanding universe of Digital Marketing.